Overview
A tourism campaign for SLOBG including social media, brochure, merchandise, and poster series.
Creative Brief
This tourism campaign was designed for the San Luis Botanical Garden and invites viewers to Uncover Natural through a series of components including a poster series, a social media posts, and a promotional brochure.
Uncover Natural, the campaign's slogan, alludes to garden visitors' experience in uncovering the natural benefits of SLOBG's serene environment. The multi-panel promotional brochure highlights several features of the expansive garden, including SLOBG's Life Celebration Garden and Children's Garden, as well as the various community events that the garden hosts. This brochure is accompanied by a poster series designed to capture viewer attention at a larger scale, as well as a T-shirt design intended for merchandise. A social media campaign was then developed in order to outline the various membership benefits at SLOBG.
Flip through the brochure here!
Design
Development
