Overview
A multi-panel promotional brochure for California Polytechnic State University's Graphic Design program designed to resonate with prospective students.
Creative Brief
This project was developed as a part of the class curriculum for typography class. The aim of this project was to create a promotional brochure that would be sent out to prospective Cal Poly students. The brochure features a total of three panels and takes into account user reading order within the design.
Each panel contains pertinent information regarding the program and its features. A primary focus of the visual language to convey the fundamental, human-centered appraoch to graphic design at Cal Poly through the use of geometric shapes and Cal Poly inspired reference material (see process). Finally, a digital poster design was developed to accompany the brochure.
Design
Development
